/*
Theme Name: UNIVERSALMKT Oscuro
Theme URI: https://universalmkt.com/
Author: UNIVERSALMKT
Description: Tema de WordPress para la landing de UNIVERSALMKT (tema oscuro, v4).
Version: 4.0.2
Requires at least: 6.0
Tested up to: 6.8
Requires PHP: 7.4
Text Domain: universalmkt
*/

/* ===== Tokens (tema oscuro, único) ===== */
:root{
  color-scheme:dark;
  --bg:#050607;
  --panel:#0f1217;
  --panel-2:#0b0e12;
  --text:#f3f6f9;
  --muted:#9fb0bf;
  --muted-2:#7d8c99;
  --line:#1d242c;
  --line-strong:#5d6b7a;   /* contraste >= 3:1 sobre --bg para bordes de botones */
  --accent:#66c7ff;
  --accent-ink:#66c7ff;
  --on-accent:#050607;
  --field:#0a0d11;
  --field-line:#2a333d;
}

*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:90px}
body{margin:0;background:var(--bg);color:var(--text);font-family:Inter,system-ui,-apple-system,"Segoe UI",sans-serif;line-height:1.6}
a{color:inherit;text-decoration:none}
img{max-width:100%;height:auto}
h1,h2,h3,p{margin-top:0}
h1{font-size:clamp(42px,7vw,78px);line-height:1.05;letter-spacing:-3.5px;margin-bottom:25px}
h2{font-size:clamp(34px,5vw,57px);line-height:1.1;letter-spacing:-2px;margin-bottom:35px}
h3{letter-spacing:-.3px}
em{font-style:normal;color:var(--accent-ink)}
h2 span,.muted{color:var(--muted)}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px}

/* ===== Cabecera ===== */
.header{height:84px;padding:0 7%;display:flex;align-items:center;justify-content:space-between;gap:16px;border-bottom:1px solid var(--line);position:sticky;top:0;background:rgba(5,6,7,.92);backdrop-filter:blur(14px);z-index:5}
.brand{display:flex;flex-direction:column;line-height:1}
.brand b{font-size:32px;font-weight:900;letter-spacing:-2px}
.brand small{font-size:8px;letter-spacing:1.6px;margin-top:6px;color:var(--muted-2)}
.universalmkt-logo .logo-universal{color:#ffffff}
.universalmkt-logo .logo-mkt,.universalmkt-logo sup{color:var(--accent)}
.brand .universalmkt-logo{font-size:clamp(18px,2vw,27px);letter-spacing:-1.2px}
.brand sup{font-size:12px}
.header nav{display:flex;align-items:center;gap:30px;font-size:13px;color:#c9d4de}
.navcta{border:1px solid var(--accent);padding:10px 15px;color:var(--accent-ink)}
.navcta-mobile{display:none;border:1px solid var(--accent);padding:9px 12px;font-size:12px;font-weight:750;color:var(--accent-ink);white-space:nowrap}
.menu{display:none;background:none;color:var(--text);border:0;font-size:24px;cursor:pointer;padding:6px 8px}

/* ===== Botones ===== */
.btn{display:inline-flex;justify-content:center;align-items:center;gap:12px;padding:14px 19px;font:inherit;font-size:13px;font-weight:750;line-height:1.2;border:1px solid transparent;cursor:pointer;transition:transform .15s ease,background .15s ease,border-color .15s ease}
.btn:hover{transform:translateY(-2px)}
.primary{background:var(--accent);color:var(--on-accent)}
.secondary{border-color:var(--line-strong);color:var(--text)}
.btn-sm{padding:11px 13px;font-size:11px}

/* ===== Hero ===== */
.hero{min-height:650px;padding:100px 9% 50px;display:flex;flex-direction:column;justify-content:center;background:radial-gradient(ellipse at 85% 35%,#66c7ff14,transparent 42%)}
.eyebrow{font-size:10px;font-weight:700;letter-spacing:2px;color:var(--muted);margin:0 0 22px}
.hero .eyebrow:before{content:"";display:inline-block;width:7px;height:7px;background:var(--accent);border-radius:50%;margin-right:10px}
.intro{color:var(--muted);max-width:600px;font-size:17px}
.actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:18px}
.microcopy{font-size:12px;color:var(--muted-2);margin:14px 0 0}
.herofoot{display:flex;justify-content:space-between;gap:16px;border-top:1px solid var(--line);padding-top:18px;margin-top:85px;color:var(--muted-2);font-size:9px;letter-spacing:1.8px}
.herofoot i{color:var(--accent);font-style:normal}

/* ===== Franja de servicios ===== */
.trust{display:flex;flex-wrap:wrap;gap:10px;padding:22px 7%;border-bottom:1px solid var(--line);background:var(--panel-2)}
.trust span{font-size:11px;letter-spacing:1px;color:var(--muted);border:1px solid var(--line);padding:7px 11px}

/* ===== Secciones genéricas ===== */
.section{padding:95px 7%}
.grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.grid article{padding:26px;background:var(--panel);border:1px solid var(--line);min-height:255px;border-radius:12px;display:flex;flex-direction:column}
.icon{display:flex;width:43px;height:43px;align-items:center;justify-content:center;color:var(--accent);border:1px solid #66c7ff66;font-size:26px;margin-bottom:22px}
.grid article small{display:block;color:var(--accent-ink);font-size:9px;letter-spacing:1.4px;margin-bottom:9px}
.grid h3{font-size:21px;margin:0 0 10px}
.grid p{font-size:13px;color:var(--muted);margin:0}
.card-link{margin-top:auto;align-self:flex-start;font-size:12px;font-weight:800;border-bottom:1px solid #66c7ff66;padding-bottom:2px;margin-top:18px}
.card-link:hover{color:var(--accent-ink);border-color:var(--accent)}

/* ===== Dolores ===== */
.pains{background:var(--panel-2);border-block:1px solid var(--line)}
.pains-list{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin:0;padding:0;list-style:none}
.pains-list li{padding:24px;border:1px solid var(--line);background:var(--panel);font-size:15px;line-height:1.5}
.pains-list li b{display:block;font-size:17px;margin-bottom:8px}
.pains-list li span{color:var(--muted);font-size:13px}

/* ===== Plataformas ===== */
.platform-intro{max-width:650px;color:var(--muted);margin:-15px 0 32px}
.platform-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}
.platform-card{overflow:hidden;background:var(--panel);border:1px solid var(--line);border-radius:14px;display:grid;grid-template-columns:.9fr 1.1fr;min-height:310px}
.platform-art{position:relative;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:10px;padding:20px;text-align:center;overflow:hidden;background:linear-gradient(145deg,#1b2633,#0b0e12 70%)}
.platform-art .pa-name{position:relative;z-index:1;font-size:clamp(26px,3vw,34px);font-weight:900;letter-spacing:-1px;line-height:1.05;color:#ffffff;text-shadow:0 2px 16px #0008}
.platform-art .pa-caption{position:relative;z-index:1;font-size:8px;letter-spacing:1.4px;font-weight:800;color:#e8eef4;text-shadow:0 1px 8px #000}
.platform-card.google-card .platform-art{background:linear-gradient(145deg,#1a3a6b,#0b0e12 75%)}
.platform-card.meta-card .platform-art{background:linear-gradient(145deg,#0b3b8f,#2a1a4f 65%,#3a0f2e)}
.platform-card.tiktok-card .platform-art{background:linear-gradient(145deg,#0c0c0e,#0f2a36 60%,#3a0a18)}
.platform-card.linkedin-card .platform-art{background:linear-gradient(145deg,#0a3560,#0b0e12 75%)}
.platform-card.youtube-card .platform-art{background:linear-gradient(145deg,#3a0d0d,#0b0e12 75%)}
.platform-copy{padding:24px;display:flex;flex-direction:column;align-items:flex-start}
.platform-copy .eyebrow{font-size:9px;letter-spacing:1.3px;color:var(--accent-ink);margin-bottom:10px}
.platform-copy h3{font-size:25px;margin:0 0 10px}
.platform-copy>p:not(.eyebrow){font-size:12px;color:var(--muted);margin-bottom:20px}
.platform-btn{margin-top:auto;border-color:var(--line-strong);font-size:11px;padding:11px 13px;color:var(--text)}
.platform-btn:hover{background:var(--accent);color:var(--on-accent);border-color:var(--accent)}

/* ===== Método ===== */
.method{background:var(--panel-2);display:grid;grid-template-columns:1fr 1fr;gap:75px}
.method h2{margin-bottom:20px}
.method .muted{max-width:390px}
.steps>div{display:grid;grid-template-columns:42px 1fr;gap:18px;padding:22px 0;border-bottom:1px solid var(--line)}
.steps>div:first-child{border-top:1px solid var(--line)}
.steps i{font-style:normal;color:var(--accent-ink);font-size:12px}
.steps h3{font-size:18px;margin:0 0 5px}
.steps p{font-size:13px;color:var(--muted);margin:0}

/* ===== Resultados (se oculta hasta que existan casos reales) ===== */
.proof-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:12px}
.proof-card{padding:26px;background:var(--panel);border:1px solid var(--line);border-radius:12px}
.proof-card .metric{font-size:44px;font-weight:900;letter-spacing:-2px;color:var(--accent);line-height:1;margin:0 0 12px}
.proof-card h3{font-size:18px;margin:0 0 8px}
.proof-card p{font-size:13px;color:var(--muted);margin:0}
.quote{font-size:15px;color:var(--text);font-style:italic}
.quote-by{font-size:12px;color:var(--muted-2);margin:12px 0 0}

/* ===== Fundador ===== */
.founder{display:grid;grid-template-columns:.8fr 1.2fr;gap:60px;align-items:center}
.founder img{display:block;width:100%;height:auto;max-width:440px;aspect-ratio:4/5;object-fit:cover;border-radius:0}
.founder h2{margin-bottom:18px}
.founder .role{font-size:13px;font-weight:700;letter-spacing:.5px;color:var(--muted);margin:0 0 22px}
.founder .lead{font-size:16px;color:var(--muted);max-width:560px}

/* ===== FAQ ===== */
.faq{max-width:820px}
.faq details{border-top:1px solid var(--line)}
.faq details:last-child{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;padding:20px 40px 20px 0;font-size:17px;font-weight:700;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary:after{content:"+";position:absolute;right:0;top:14px;font-size:22px;color:var(--accent)}
.faq details[open] summary:after{content:"–"}
.faq details p{color:var(--muted);font-size:14px;margin:0 0 20px;max-width:680px}

/* ===== Banda CTA ===== */
.cta{text-align:center;background:var(--panel-2);border-block:1px solid var(--line)}

/* ===== Contacto ===== */
.contact{display:grid;grid-template-columns:.85fr 1fr;gap:75px}
.contactnote{font-size:12px;color:var(--muted);margin-top:28px}
.contactnote:first-letter{color:var(--accent)}
.whatsapptext{display:inline-block;color:var(--accent-ink);font-size:13px;margin-top:18px}
.textlink{display:inline-block;margin-top:17px;font-size:12px;font-weight:800;border-bottom:1px solid #66c7ff66}
.next-steps{margin:28px 0 0;padding:0;list-style:none;counter-reset:paso}
.next-steps li{counter-increment:paso;display:grid;grid-template-columns:30px 1fr;gap:12px;font-size:13px;color:var(--muted);padding:10px 0;border-top:1px solid var(--line)}
.next-steps li:before{content:counter(paso,decimal-leading-zero);color:var(--accent-ink);font-size:11px;font-weight:700;padding-top:2px}
form{background:var(--panel);border:1px solid var(--line);padding:28px;display:flex;flex-direction:column;border-radius:4px}
form label{font-size:12px;margin-bottom:7px}
form label small{color:var(--muted)}
form input:not([type=checkbox]),form select,form textarea{width:100%;background:var(--field);border:1px solid var(--field-line);color:var(--text);padding:12px;font:inherit;font-size:13px;margin-bottom:17px;border-radius:2px}
form select option{background:var(--field);color:var(--text)}
form input:focus,form select:focus,form textarea:focus{outline:1px solid var(--accent);border-color:var(--accent)}
form input::placeholder,form textarea::placeholder{color:#7b8a99}
.consent{display:flex;gap:10px;color:var(--muted);font-size:11px!important;line-height:1.5}
.consent input{accent-color:var(--accent);margin-top:3px}
.consent a{text-decoration:underline;color:var(--text)}
.submit{width:100%}
.formnote,.status{font-size:11px;color:var(--muted);margin:12px 0 0}
.status.error{color:#ffb4a8}
.hidden-field{display:none}

/* ===== Pie ===== */
footer{padding:35px 7%;border-top:1px solid var(--line);display:grid;grid-template-columns:1fr 1fr;gap:22px;align-items:center;background:var(--bg)}
footer>p{color:var(--muted);font-size:12px;text-align:right;margin:0}
footer>div{display:flex;gap:20px;flex-wrap:wrap;font-size:11px;color:var(--muted)}
footer>small{font-size:10px;color:var(--muted-2);text-align:right}

/* ===== Aviso de cookies ===== */
.cookies{position:fixed;left:0;right:0;bottom:0;z-index:50;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:16px 28px;padding:20px 7%;background:var(--panel);border-top:1px solid var(--line);box-shadow:0 -10px 30px rgba(0,0,0,.5)}
.cookies[hidden]{display:none}
.cookies-texto{flex:1 1 420px;max-width:780px;margin:0;font-size:13px;line-height:1.55;color:var(--muted)}
.cookies-texto a{color:var(--text);text-decoration:underline}
.cookies-botones{display:flex;gap:10px;flex:0 0 auto}
.cookies-btn{min-width:150px;padding:13px 18px;font:inherit;font-size:13px;font-weight:750;line-height:1;cursor:pointer;background:transparent;color:var(--text);border:1px solid var(--text)}
.cookies-btn.primario{background:var(--accent);border-color:var(--accent);color:var(--on-accent)}

/* ===== Utilidades ===== */
[hidden]{display:none!important}
.mt{margin-top:12px}
figure.proof-card{margin:0}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* ===== Responsive ===== */
@media(max-width:1000px){
  .platform-card{grid-template-columns:1fr}
  .platform-art{min-height:170px}
  .platform-copy{padding:20px}
  .pains-list{grid-template-columns:1fr}
}
@media(max-width:800px){
  .header{padding:0 6%}
  .menu{display:block}
  .navcta-mobile{display:inline-block}
  .header nav{display:none;position:absolute;top:83px;left:0;right:0;padding:22px 6%;background:var(--bg);flex-direction:column;align-items:stretch;border-bottom:1px solid var(--line)}
  .header nav.open{display:flex}
  .header nav a{padding:6px 0}
  .navcta{text-align:center}
  .section{padding:70px 6%}
  .hero{padding:80px 6% 45px;min-height:590px}
  h1{letter-spacing:-2px}
  .grid{grid-template-columns:repeat(2,1fr)}
  .method,.contact,.founder{grid-template-columns:1fr;gap:35px}
  .founder img{max-width:320px}
  footer{grid-template-columns:1fr}
  footer>p,footer>small{text-align:left}
  .cookies{padding:12px 6%;gap:10px}
  .cookies-texto{font-size:11px;line-height:1.45}
  .cookies-botones{width:100%}
  .cookies-btn{flex:1 1 0;min-width:0;padding:11px 12px}
}
@media(max-width:520px){
  .platform-grid{grid-template-columns:1fr}
  .platform-card{grid-template-columns:1fr}
  .platform-art{min-height:170px}
  .grid{grid-template-columns:1fr}
  .hero h1{font-size:42px}
  .intro{font-size:15px}
  .actions{flex-direction:column}
  .btn{width:100%}
  .herofoot{margin-top:60px;font-size:8px;letter-spacing:1px;gap:10px}
  form{padding:20px}
  h2{letter-spacing:-1px}
}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *{transition:none!important}
}